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Survey sheds light on contact center deployments

In concert with Avaya's recent launch of new and enhanced products and services based on Avaya Aura designed to improve real-time, multi-media communications, Webtorials released some survey results about user requirements for contact center deployments based on research made possible by Avaya. The survey responses were collected this summer from individuals who rely on, or support the contact center, or exert purchasing influence over contact center operations -- representing a variety of deployments, company sizes and industries.

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Among the key findings: Contact center professionals expect the next two years to bring strong growth in non-voice interaction vectors with e-mail, Web self-service, and Web chat expected to lead the way. However, respondents expressed strong uncertainty about the exact contours of future methods for communication in contact centers. Perceptions of current contact center service quality vary dramatically between operators and users of contact centers. Contact center operators believe they deliver superior care and that their end customers are mostly happy with their care; however, those who use contact centers disagree. The perceived capability to provide customer satisfaction and experience management in real-time dramatically lags their perceived importance.
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